Ben’s Basque Cheesecake
Ben’s Basque is a boutique cheesecake business specializing in the rich, creamy Basque-style cheesecakes. The visual identity combines vintage-inspired typography with a warm, playful color palette to create a brand that feels both approachable and premium. Drawing inspiration from the beautiful cheesecake itself, the identity extends across packaging, printed materials, and branded merchandise.
Develop a logo and cohesive brand identity that reflects the handcrafted quality and distinctive character of Ben’s Basque. Through typography, color, and thoughtful packaging, create a visual system that balances a premium feel with warmth and personality.
Objective
Adobe Illustrator
Adobe Photoshop
Tools
Cheesecake inspiration
Logo Exploration
Primary Logo
Secondary Logos
Color Palette
Typography
Packaging
Applications
