Modern Golf lifestyle brand
Traditional golf brands often feel exclusive and outdated. Greenside represents the new wave of golf culture. Unlike golf brands that are rigid and unapproachable, Greenside is built for younger, more diverse, eco-conscious golfers.
Objective
Create a cohesive brand system that presents golf as more sustainable, approachable, and visually driven. Balance sport, style, and nature to build a modern identity.
Tools
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Visual Identity
Logo
Rounded edges, imperfect organic shapes, and lowercase letterforms communicate our friendly approachable demeanor and connection to the environment. The period is there to emphasize that we are here to stay.
Typography
Roca is the primary type used for all titles, headers, displays, and subheads. Aktive Grotesk is the secondary type choice used for all body copy and captions.
Photography
Imagery feels natural and calm. Capturing vast landscapes, emphasizing greenery, and blue skies. Subjects are shown in the moment.
Stationary set
Shopping bag die line
Event Graphics
