Packaging redesign
Cole’s Seafood is a brand rooted in premium product quality and a strong commitment to sustainability. However, its existing packaging feels outdated and fails to reflect that standard.
Cole’s Seafood
Objective
Redesign Cole’s identity to better align with today’s competitive market, capture the brand’s story and mission, develope a cohesive design system.
Tools
Adobe Illustrator
Process
Logo sketches
Packaging sketches
Logo exploration
Packaging exploration
Original packaging
Redesign
Front of Box
Back of Box