The Fudge Pot is a family-owned and operated chocolate shop in Old Town neighborhood of Chicago. They have been churning out hand-made confections since the early 1960’s. While the old-fashioned nature of the brand is quite warm and welcoming, their logo is begging for a redesign.

Objective

Redesign the logo to match their cozy atmosphere, and to echo their chocolate treats. While elevating the brand with a new modern look to keep them competitive.

Process

Original Logo