The Fudge Pot is a family-owned and operated chocolate shop in Old Town neighborhood of Chicago. They have been churning out hand-made confections since the early 1960’s.

While the old-fashioned nature of the brand is quite warm and welcoming, their logo is begging for a redesign. I redesigned their logo to match their cozy atmosphere, and to emulate their gooey chocolate treats. While elevating the brand with a new modern look to keep them competitive.

Inspiration + Early Logo Sketches