icon set + app prototype
Sizzle is a bold, icon-driven app concept designed to showcase the best grilling recipes for novice grillmasters. Starting with hand-drawn sketches, the project evolved from a set of icons into a cohesive identity system. Designed to feel bold, playful, and instantly engaging for a younger audience.
Different versions of a “grilling” Icon Set
Icon Set expanded
Designing the Wordmark
After brainstorming the app name, I began by sketching wordmark logo ideas on paper, before developing them further in Illustrator. The final direction leans into the system of the Icon Set.
