Packaging Design
Vital is a supplement brand that reimagines daily vitamins. Vital focuses on simplifying wellness with clean ingredients, clear communication, and an elevated visual identity that is more aligned with contemporary lifestyle. Making health feel approachable, intentional, and seamlessly integrated into everyday routines
Objective
Differentiate Vital Gummies from the oversaturated supplement market by creating a brand that feels trustworthy, design-forward, and accessible. Appeal to a younger, more trendy consumer.
Tools
Adobe Illustrator
Logo sketches
Packaging sketches
Logo exploration
